{"id":800,"date":"2026-06-27T09:01:34","date_gmt":"2026-06-27T12:01:34","guid":{"rendered":"https:\/\/tvpotyweb.com\/?p=800"},"modified":"2026-06-27T09:01:35","modified_gmt":"2026-06-27T12:01:35","slug":"hotel-milionario-no-ceara-perde-marca-do-hard-rock-apos-enxurrada-de-processos","status":"publish","type":"post","link":"https:\/\/tvpotyweb.com\/?p=800","title":{"rendered":"Hotel milion\u00e1rio no Cear\u00e1 perde marca do Hard Rock ap\u00f3s enxurrada de processos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Uma obra milion\u00e1ria de um hotel no Cear\u00e1 acumula\u00a0mais de cinco anos de atraso e agora perdeu at\u00e9 o nome. Em maio, a empresa Hard Rock Brazil conseguiu na Justi\u00e7a proibir o uso de sua marca pela incorporadora HRH\u00a0Fortaleza\/Residence Club \u2014 e ganhou. A decis\u00e3o foi mais um rev\u00e9s no projeto luxuoso,\u00a0anunciado a um custo de R$ 170 milh\u00f5es, mas cujo valor real, segundo os respons\u00e1veis, ultrapassa R$ 275 milh\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O empreendimento, que deveria ter sido entregue em 2020, virou alvo de uma enxurrada de processos de clientes insatisfeitos e est\u00e1 sob investiga\u00e7\u00e3o do Programa Estadual de Defesa do Consumidor do Cear\u00e1 (Decon). Um levantamento do Decon, de julho de 2025,\u00a0mostrou mais 1.100 processos relacionados ao caso somente no Tribunal de Justi\u00e7a do Cear\u00e1 (TJCE). Desde fevereiro de 2025, a incorporadora est\u00e1 proibida de vender novas unidades do projeto e perdeu o nome que impulsionou suas vendas desde o lan\u00e7amento: Residence Club at The Hard Rock Hotel Fortaleza.\u00a0O projeto segue no limbo \u2014 sem prazo, sem marca e com cada vez mais clientes na Justi\u00e7a.\u00a0Em documentos recentes a empresa fala em uma entrega em etapas, com prazos variando de 2028 a 2034.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma obra milion\u00e1ria de um hotel no Cear\u00e1 acumula\u00a0mais de cinco anos de atraso e agora perdeu at\u00e9 o nome. Em maio, a empresa Hard Rock Brazil conseguiu na Justi\u00e7a proibir o uso de sua marca pela incorporadora HRH\u00a0Fortaleza\/Residence Club \u2014 e ganhou. A decis\u00e3o foi mais um rev\u00e9s no projeto luxuoso,\u00a0anunciado a um custo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ceara"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel milion\u00e1rio no Cear\u00e1 perde marca do Hard Rock ap\u00f3s enxurrada de processos - TV Poty Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tvpotyweb.com\/?p=800\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel milion\u00e1rio no Cear\u00e1 perde marca do Hard Rock ap\u00f3s enxurrada de processos - TV Poty Web\" \/>\n<meta property=\"og:description\" content=\"Uma obra milion\u00e1ria de um hotel no Cear\u00e1 acumula\u00a0mais de cinco anos de atraso e agora perdeu at\u00e9 o nome. Em maio, a empresa Hard Rock Brazil conseguiu na Justi\u00e7a proibir o uso de sua marca pela incorporadora HRH\u00a0Fortaleza\/Residence Club \u2014 e ganhou. A decis\u00e3o foi mais um rev\u00e9s no projeto luxuoso,\u00a0anunciado a um custo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tvpotyweb.com\/?p=800\" \/>\n<meta property=\"og:site_name\" content=\"TV Poty Web\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-27T12:01:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-27T12:01:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/06\/ceara-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J M\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"J M\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=800#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=800\"},\"author\":{\"name\":\"J M\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#\\\/schema\\\/person\\\/1b3e2bbb91a973dd3286209f0b9217dc\"},\"headline\":\"Hotel milion\u00e1rio no Cear\u00e1 perde marca do Hard Rock ap\u00f3s enxurrada de processos\",\"datePublished\":\"2026-06-27T12:01:34+00:00\",\"dateModified\":\"2026-06-27T12:01:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=800\"},\"wordCount\":215,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=800#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tvpotyweb.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/ceara-1.jpg\",\"articleSection\":[\"Cear\u00e1\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tvpotyweb.com\\\/?p=800#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=800\",\"url\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=800\",\"name\":\"Hotel milion\u00e1rio no Cear\u00e1 perde marca do Hard Rock ap\u00f3s enxurrada de processos - 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