{"id":706,"date":"2026-06-24T13:23:08","date_gmt":"2026-06-24T16:23:08","guid":{"rendered":"https:\/\/tvpotyweb.com\/?p=706"},"modified":"2026-06-24T13:23:08","modified_gmt":"2026-06-24T16:23:08","slug":"novo-dono-da-heineken-e-brasileiro","status":"publish","type":"post","link":"https:\/\/tvpotyweb.com\/?p=706","title":{"rendered":"Novo \u2018dono\u2019 da Heineken \u00e9 brasileiro"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Rafael Oliveira foi indicado para comandar globalmente a Heineken a partir de outubro de 2026, em uma transi\u00e7\u00e3o que envolve aprova\u00e7\u00e3o de acionistas, press\u00e3o por desempenho e expectativa sobre sua experi\u00eancia em grandes empresas de consumo.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00a0Heineken N.V. anunciou\u00a0em Amsterd\u00e3, em 23 de junho de 2026, a indica\u00e7\u00e3o do brasileiro Rafael \u201cRafa\u201d Oliveira para assumir o comando global da companhia como presidente do Conselho Executivo e diretor-presidente. Pela programa\u00e7\u00e3o divulgada, a nomea\u00e7\u00e3o ainda precisa passar pela aprova\u00e7\u00e3o dos acionistas em assembleia extraordin\u00e1ria marcada para\u00a05 de agosto, antes da posse prevista para\u00a01\u00ba de outub<strong>ro <\/strong>de 2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rafael Oliveira \u00e9 indicado para CEO global da Heineken<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com a escolha de Oliveira, a cervejaria holandesa prepara uma mudan\u00e7a importante em sua lideran\u00e7a global, justamente em um per\u00edodo de maior cobran\u00e7a por desempenho e recupera\u00e7\u00e3o de ritmo no mercado de bebidas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rafael Oliveira foi indicado para comandar globalmente a Heineken a partir de outubro de 2026, em uma transi\u00e7\u00e3o que envolve aprova\u00e7\u00e3o de acionistas, press\u00e3o por desempenho e expectativa sobre sua experi\u00eancia em grandes empresas de consumo. A\u00a0Heineken N.V. anunciou\u00a0em Amsterd\u00e3, em 23 de junho de 2026, a indica\u00e7\u00e3o do brasileiro Rafael \u201cRafa\u201d Oliveira para assumir o comando global da companhia como presidente do Conselho Executivo e diretor-presidente. Pela programa\u00e7\u00e3o divulgada, a nomea\u00e7\u00e3o ainda precisa passar pela aprova\u00e7\u00e3o dos acionistas em assembleia extraordin\u00e1ria marcada para\u00a05 de agosto, antes da posse prevista para\u00a01\u00ba de outubro de 2026. Rafael Oliveira \u00e9 indicado para CEO global da Heineken Com a escolha de Oliveira, a cervejaria holandesa prepara uma mudan\u00e7a importante em sua lideran\u00e7a global, justamente em um per\u00edodo de maior cobran\u00e7a por desempenho e recupera\u00e7\u00e3o de ritmo no mercado de bebidas.<\/p>\n","protected":false},"author":2,"featured_media":707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novo \u2018dono\u2019 da Heineken \u00e9 brasileiro - TV Poty Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tvpotyweb.com\/?p=706\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novo \u2018dono\u2019 da Heineken \u00e9 brasileiro - TV Poty Web\" \/>\n<meta property=\"og:description\" content=\"Rafael Oliveira foi indicado para comandar globalmente a Heineken a partir de outubro de 2026, em uma transi\u00e7\u00e3o que envolve aprova\u00e7\u00e3o de acionistas, press\u00e3o por desempenho e expectativa sobre sua experi\u00eancia em grandes empresas de consumo. A\u00a0Heineken N.V. anunciou\u00a0em Amsterd\u00e3, em 23 de junho de 2026, a indica\u00e7\u00e3o do brasileiro Rafael \u201cRafa\u201d Oliveira para assumir o comando global da companhia como presidente do Conselho Executivo e diretor-presidente. Pela programa\u00e7\u00e3o divulgada, a nomea\u00e7\u00e3o ainda precisa passar pela aprova\u00e7\u00e3o dos acionistas em assembleia extraordin\u00e1ria marcada para\u00a05 de agosto, antes da posse prevista para\u00a01\u00ba de outubro de 2026. Rafael Oliveira \u00e9 indicado para CEO global da Heineken Com a escolha de Oliveira, a cervejaria holandesa prepara uma mudan\u00e7a importante em sua lideran\u00e7a global, justamente em um per\u00edodo de maior cobran\u00e7a por desempenho e recupera\u00e7\u00e3o de ritmo no mercado de bebidas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tvpotyweb.com\/?p=706\" \/>\n<meta property=\"og:site_name\" content=\"TV Poty Web\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T16:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/06\/economia-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"716\" \/>\n\t<meta property=\"og:image:height\" content=\"487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J M\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J M\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=706#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=706\"},\"author\":{\"name\":\"J M\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#\\\/schema\\\/person\\\/1b3e2bbb91a973dd3286209f0b9217dc\"},\"headline\":\"Novo \u2018dono\u2019 da Heineken \u00e9 brasileiro\",\"datePublished\":\"2026-06-24T16:23:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=706\"},\"wordCount\":154,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=706#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tvpotyweb.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/economia-1.jpg\",\"articleSection\":[\"Economia\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tvpotyweb.com\\\/?p=706#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=706\",\"url\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=706\",\"name\":\"Novo \u2018dono\u2019 da Heineken \u00e9 brasileiro - 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