{"id":235,"date":"2026-06-02T09:17:03","date_gmt":"2026-06-02T12:17:03","guid":{"rendered":"https:\/\/tvpotyweb.com\/?p=235"},"modified":"2026-06-02T09:17:03","modified_gmt":"2026-06-02T12:17:03","slug":"fim-da-escala-6x1-flavio-rocha-dono-da-riachuelo-afirma-que-os-custos-do-varejo-vao-subir-ate-20","status":"publish","type":"post","link":"https:\/\/tvpotyweb.com\/?p=235","title":{"rendered":"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%."},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">No mesmo F\u00f3rum Brasil 2026 onde Luciano Huck causou pol\u00eamica com o Bolsa Fam\u00edlia, o dono da maior rede de lojas de moda do Brasil alertou que o fim da escala 6\u00d71 pode gerar infla\u00e7\u00e3o, demiss\u00f5es em massa e fal\u00eancia de pequenas empresas, mas o Ipea calculou que o impacto real no varejo e na ind\u00fastria fica abaixo de 1%<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A PEC que acaba com a escala 6\u00d71 foi aprovada na C\u00e2mara dos Deputados na quarta-feira (27) com\u00a0461 votos a favor e apenas 19 contr\u00e1rios. Agora o texto est\u00e1 no Senado. Enquanto\u00a014,8 milh\u00f5es de trabalhadores\u00a0aguardam a promulga\u00e7\u00e3o, o setor empresarial segue na ofensiva contra a mudan\u00e7a e um dos nomes mais conhecidos do varejo brasileiro entrou no debate com n\u00fameros que rapidamente dividiram opini\u00f5es. Fl\u00e1vio Rocha, herdeiro do Grupo Guararapes e dono da\u00a0Riachuelo, afirmou no s\u00e1bado (23), durante painel do\u00a0F\u00f3rum Brasil 2026, no Guaruj\u00e1 (SP), que o fim da escala 6\u00d71 vai elevar os custos do varejo entre\u00a018% e 20%, pressionar a infla\u00e7\u00e3o e for\u00e7ar as empresas a escolher entre duas sa\u00eddas: repassar tudo ao pre\u00e7o ou demitir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que Fl\u00e1vio Rocha disse no Guaruj\u00e1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A declara\u00e7\u00e3o foi feita no mesmo evento onde o apresentador Luciano Huck gerou pol\u00eamica ao\u00a0criticar o Bolsa Fam\u00edlia\u00a0dias antes. Rocha participou de um painel sobre economia e trabalho e foi direto ao ponto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNo caso do varejo, o impacto \u00e9 maior, porque o setor \u00e9 mais dependente de m\u00e3o de obra. Ent\u00e3o, imaginamos que o custo v\u00e1 subir na casa de 18% a 20%\u201d, afirmou o empres\u00e1rio. \u201cIsso vai precisar ser repassado aos pre\u00e7os, para preservar margens, ou levar\u00e1 \u00e0 redu\u00e7\u00e3o do n\u00famero de empregados.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo Rocha, estudos internos da Riachuelo apontam impacto m\u00e9dio de\u00a013% nos custos gerais\u00a0das empresas com a mudan\u00e7a da jornada. No varejo, por ser um setor com alta depend\u00eancia de pessoal, o efeito seria ainda mais severo. O empres\u00e1rio alertou que o maior risco recai sobre as\u00a0pequenas e m\u00e9dias empresas, que hoje respondem pela maior parte dos empregos formais do pa\u00eds e, segundo ele, n\u00e3o teriam f\u00f4lego para absorver o aumento de custos sem cortar vagas ou fechar as portas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No mesmo F\u00f3rum Brasil 2026 onde Luciano Huck causou pol\u00eamica com o Bolsa Fam\u00edlia, o dono da maior rede de lojas de moda do Brasil alertou que o fim da escala 6\u00d71 pode gerar infla\u00e7\u00e3o, demiss\u00f5es em massa e fal\u00eancia de pequenas empresas, mas o Ipea calculou que o impacto real no varejo e na [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%. - TV Poty Web<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tvpotyweb.com\/?p=235\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%. - TV Poty Web\" \/>\n<meta property=\"og:description\" content=\"No mesmo F\u00f3rum Brasil 2026 onde Luciano Huck causou pol\u00eamica com o Bolsa Fam\u00edlia, o dono da maior rede de lojas de moda do Brasil alertou que o fim da escala 6\u00d71 pode gerar infla\u00e7\u00e3o, demiss\u00f5es em massa e fal\u00eancia de pequenas empresas, mas o Ipea calculou que o impacto real no varejo e na [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tvpotyweb.com\/?p=235\" \/>\n<meta property=\"og:site_name\" content=\"TV Poty Web\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-02T12:17:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/06\/politica.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"715\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J M\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"J M\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235\"},\"author\":{\"name\":\"J M\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#\\\/schema\\\/person\\\/1b3e2bbb91a973dd3286209f0b9217dc\"},\"headline\":\"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%.\",\"datePublished\":\"2026-06-02T12:17:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235\"},\"wordCount\":400,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tvpotyweb.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/politica.jpg\",\"articleSection\":[\"Pol\u00edtica\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/tvpotyweb.com\\\/?p=235#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235\",\"url\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235\",\"name\":\"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%. - TV Poty Web\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/tvpotyweb.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/politica.jpg\",\"datePublished\":\"2026-06-02T12:17:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/tvpotyweb.com\\\/?p=235\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235#primaryimage\",\"url\":\"https:\\\/\\\/tvpotyweb.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/politica.jpg\",\"contentUrl\":\"https:\\\/\\\/tvpotyweb.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/politica.jpg\",\"width\":715,\"height\":478},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/?p=235#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/tvpotyweb.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#website\",\"url\":\"https:\\\/\\\/tvpotyweb.com\\\/\",\"name\":\"TV Poty Web\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/tvpotyweb.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#organization\",\"name\":\"TV Poty Web\",\"url\":\"https:\\\/\\\/tvpotyweb.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/tvpotyweb.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/logo-oficial-tv-potyok.png\",\"contentUrl\":\"https:\\\/\\\/tvpotyweb.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/logo-oficial-tv-potyok.png\",\"width\":177,\"height\":172,\"caption\":\"TV Poty Web\"},\"image\":{\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tvpotyweb.com\\\/#\\\/schema\\\/person\\\/1b3e2bbb91a973dd3286209f0b9217dc\",\"name\":\"J M\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f195e2766a4388d0d0f01305c639c11831c421675f9ebc627643cbfdb5563cb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f195e2766a4388d0d0f01305c639c11831c421675f9ebc627643cbfdb5563cb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f195e2766a4388d0d0f01305c639c11831c421675f9ebc627643cbfdb5563cb?s=96&d=mm&r=g\",\"caption\":\"J M\"},\"sameAs\":[\"http:\\\/\\\/tvpotyweb.com\"],\"url\":\"https:\\\/\\\/tvpotyweb.com\\\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%. - TV Poty Web","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tvpotyweb.com\/?p=235","og_locale":"pt_BR","og_type":"article","og_title":"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%. - TV Poty Web","og_description":"No mesmo F\u00f3rum Brasil 2026 onde Luciano Huck causou pol\u00eamica com o Bolsa Fam\u00edlia, o dono da maior rede de lojas de moda do Brasil alertou que o fim da escala 6\u00d71 pode gerar infla\u00e7\u00e3o, demiss\u00f5es em massa e fal\u00eancia de pequenas empresas, mas o Ipea calculou que o impacto real no varejo e na [&hellip;]","og_url":"https:\/\/tvpotyweb.com\/?p=235","og_site_name":"TV Poty Web","article_published_time":"2026-06-02T12:17:03+00:00","og_image":[{"width":715,"height":478,"url":"https:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/06\/politica.jpg","type":"image\/jpeg"}],"author":"J M","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"J M","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tvpotyweb.com\/?p=235#article","isPartOf":{"@id":"https:\/\/tvpotyweb.com\/?p=235"},"author":{"name":"J M","@id":"https:\/\/tvpotyweb.com\/#\/schema\/person\/1b3e2bbb91a973dd3286209f0b9217dc"},"headline":"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%.","datePublished":"2026-06-02T12:17:03+00:00","mainEntityOfPage":{"@id":"https:\/\/tvpotyweb.com\/?p=235"},"wordCount":400,"commentCount":0,"publisher":{"@id":"https:\/\/tvpotyweb.com\/#organization"},"image":{"@id":"https:\/\/tvpotyweb.com\/?p=235#primaryimage"},"thumbnailUrl":"https:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/06\/politica.jpg","articleSection":["Pol\u00edtica"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/tvpotyweb.com\/?p=235#respond"]}]},{"@type":"WebPage","@id":"https:\/\/tvpotyweb.com\/?p=235","url":"https:\/\/tvpotyweb.com\/?p=235","name":"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%. - TV Poty Web","isPartOf":{"@id":"https:\/\/tvpotyweb.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/tvpotyweb.com\/?p=235#primaryimage"},"image":{"@id":"https:\/\/tvpotyweb.com\/?p=235#primaryimage"},"thumbnailUrl":"https:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/06\/politica.jpg","datePublished":"2026-06-02T12:17:03+00:00","breadcrumb":{"@id":"https:\/\/tvpotyweb.com\/?p=235#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tvpotyweb.com\/?p=235"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/tvpotyweb.com\/?p=235#primaryimage","url":"https:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/06\/politica.jpg","contentUrl":"https:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/06\/politica.jpg","width":715,"height":478},{"@type":"BreadcrumbList","@id":"https:\/\/tvpotyweb.com\/?p=235#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/tvpotyweb.com\/"},{"@type":"ListItem","position":2,"name":"Fim da escala 6X1: Fl\u00e1vio Rocha, dono da Riachuelo, afirma que os custos do varejo v\u00e3o subir at\u00e9 20%."}]},{"@type":"WebSite","@id":"https:\/\/tvpotyweb.com\/#website","url":"https:\/\/tvpotyweb.com\/","name":"TV Poty Web","description":"","publisher":{"@id":"https:\/\/tvpotyweb.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tvpotyweb.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/tvpotyweb.com\/#organization","name":"TV Poty Web","url":"https:\/\/tvpotyweb.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/tvpotyweb.com\/#\/schema\/logo\/image\/","url":"https:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/05\/logo-oficial-tv-potyok.png","contentUrl":"https:\/\/tvpotyweb.com\/wp-content\/uploads\/2026\/05\/logo-oficial-tv-potyok.png","width":177,"height":172,"caption":"TV Poty Web"},"image":{"@id":"https:\/\/tvpotyweb.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/tvpotyweb.com\/#\/schema\/person\/1b3e2bbb91a973dd3286209f0b9217dc","name":"J M","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f195e2766a4388d0d0f01305c639c11831c421675f9ebc627643cbfdb5563cb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f195e2766a4388d0d0f01305c639c11831c421675f9ebc627643cbfdb5563cb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f195e2766a4388d0d0f01305c639c11831c421675f9ebc627643cbfdb5563cb?s=96&d=mm&r=g","caption":"J M"},"sameAs":["http:\/\/tvpotyweb.com"],"url":"https:\/\/tvpotyweb.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235"}],"version-history":[{"count":1,"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=\/wp\/v2\/posts\/235\/revisions"}],"predecessor-version":[{"id":237,"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=\/wp\/v2\/posts\/235\/revisions\/237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=\/wp\/v2\/media\/236"}],"wp:attachment":[{"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvpotyweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}